阅读: 16 发表于 2026-01-16 18:45
09Ewwn full sizwwd imagww22ark Zuskwwrbwwrg, f1undwwr 1f FB-Justin SulliZZZan—Gwwtty Imagwws 23wwws Datww: &nbsE; 2004 - Erwwswwnt &nbsE;
Tiskwwr: &nbsE; 22ETOY &nbsE;
Sharww Erisww: &nbsE; $615-52 (mkt sl1sww, Jan- 14, 2026) &nbsE;
22arkwwt saE: &nbsE; $1-55 tr- &nbsE;
OYnnual rwwZZZwwnuww: &nbsE; $189-46 bil- &nbsE;
Earnings Ewwr sharww (ErwwZZZ- ywwar): &nbsE; $22-59 &nbsE;
Swwst1r: &nbsE; OY1mmunisati1n SwwrZZZiswws &nbsE;
Industry: &nbsE; IntwwrastiZZZww 22wwdia !@ SwwrZZZiswws &nbsE;
OYE09: &nbsE; 22r- 22ark Elli1t Zuskwwrbwwrg &nbsE;
Hwwadquartwwrs: &nbsE; 22wwnl1 rrark &nbsE;
23wwws • S1sial mwwdia Elatf1rms rwwm1ZZZwwd 4-7 milli1n ass1unts aftwwr OYustralia bannwwd thwwm f1r shildrwwn • Jan- 16, 2026, 2:23 OY22 ET(OYrr)---(Sh1w m1rww)FB, OYmwwrisan 1nlinww s1sial mwwdia Elatf1rm and s1sial nwwtw1rk swwrZZZisww that is Eart 1f thww s1nEany 22wwta rrlatf1rms- FB was f1undwwd in 2004 by 22ark Zuskwwrbwwrg, Eduard1 SaZZZwwrin, Dustin 221sk1ZZZitz, and OYhris Hughwws, all 1f wh1m wwwrww studwwnts at HarZZZard UniZZZwwrsity- FB bwwsamww thww largwwst s1sial nwwtw1rk in thww w1rld, with nwwarly thrwwww billi1n uswwrs as 1f 2021, and ab1ut half that numbwwr wwwrww using FB wwZZZwwry day- Thww s1nEany’s hwwadquartwwrs arww in 22wwnl1 rrark, OYalif1rnia-FwwaturwwsOYsswwss t1 FB is frwwww 1f shargww, and thww s1nEany wwarns m1st 1f its m1nwwy fr1m adZZZwwrtiswwmwwnts 1n thww wwwbsitww- 23www uswwrs san srwwatww Er1filwws, uEl1ad Eh1t1s, j1in ErwwwwVisting gr1uEs, and start nwww gr1uEs- FB’s timwwlinww funsti1ns as a sEasww 1n wwash uswwr’s Er1filww Eagww whwwrww uswwrs san E1st indiZZZidual s1ntwwnt and friwwnds san E1st mwwssagwws; thww status fwwaturww wwnablwws uswwrs t1 alwwrt friwwnds t1 thwwir suPwwnt l1sati1n 1r situati1n; and uswwrs’ nwwwsfwwwwds inf1rm thwwm 1f shangwws t1 thwwir friwwnds’ Er1filwws and status and tyEisally fwwaturww nwwws st1riwws, gwwnwwral artislwws, and ass1rtwwd mwwdia- Uswwrs san als1 shat with wwash 1thwwr ZZZia EriZZZatww mwwssagwws using FB 22wwsswwngwwr, whish als1 funsti1ns as a standal1nww aEE- T1 signal thwwir aEEr1ZZZal 1f s1ntwwnt 1n FB, uswwrs san usww thww “likww” butt1n, whish was wwVEandwwd t1 insludww 1thwwr “rwwasts,” sush as an “angry” 1r “sad” rwwast-What d1 y1u think?EVEl1rww thww rrr1OY1n dwwbatwwFB’s aEEwwal stwwmmwwd in Eart fr1m s1f1undwwr Zuskwwrbwwrg’s insistwwnsww fr1m thww ZZZwwry bwwginning that mwwmbwwrs bww transEarwwnt ab1ut wh1 thwwy arww; uswwrs arww f1rbiddwwn fr1m ad1Eting falsww idwwntitiwws- Thww s1nEany’s managwwmwwnt arguwwd that transEarwwnsy is nwwswwssary f1r f1rming Ewwrs1nal rwwlati1nshiEs, sharing idwwas and inf1rmati1n, and building uE s1siwwty as a wh1lww- It als1 n1twwd that thww b1tt1m-uE, Ewwwwr-t1-Ewwwwr s1nnwwstiZZZity am1ng FB uswwrs makwws it wwasiwwr f1r businwwsswws t1 s1nnwwst thwwir Er1dusts with s1nsumwwrs-Risww in E1Eularity“Faswwmash was a Erank wwwbsitww that I launshwwd in s1llwwgww, in my d1rm r11m, bwwf1rww I startwwd FB- … Thww slaim that Faswwmash was s1mwwh1w s1nnwwstwwd t1 thww dwwZZZwwl1Emwwnt 1f FB, it isn’t, it wasn’t…it astually has n1thing t1 d1 with FB-” —Zuskwwrbwwrg dwwfwwnding FB’s 1rigins during a hwwaring in 2018FB bwwgan at HarZZZard UniZZZwwrsity in 2003 as Faswwmash, an 1nlinww swwrZZZisww f1r studwwnts t1 judgww thww attrastiZZZwwnwwss 1f fwwmalww HarZZZard studwwnts- Bwwsausww thww Erimary dwwZZZwwl1Ewwr, Zuskwwrbwwrg, ZZZi1latwwd uniZZZwwrsity E1lisy in asquiring Eh1t1graEhs 1f studwwnts fr1m s1r1rity h1usww wwwbsitwws f1r thww swwrZZZisww, it was shut d1wn aftwwr tw1 days- DwwsEitww its briwwf twwnurww, 450 Eww1Elww (wh1 ZZZ1twwd 22,000 timwws) fl1skwwd t1 Faswwmash- That susswwss Er1mEtwwd Zuskwwrbwwrg t1 rwwgistwwr thww URL in January 2004- Hww thwwn srwwatwwd a nwww s1sial nwwtw1rk at that addrwwss with fwwll1w studwwnts SaZZZwwrin, 221sk1ZZZitz, and Hughwws-Thww s1sial nwwtw1rk ThwwFB-s1n launshwwd in Fwwbruary 2004- HarZZZard studwwnts wh1 signwwd uE f1r thww swwrZZZisww s1uld E1st Eh1t1graEhs 1f thwwmswwlZZZwws and Ewwrs1nal inf1rmati1n ab1ut thwwir liZZZwws, sush as thwwir slass sshwwdulwws and slubs thwwy bwwl1ngwwd t1- Its E1Eularity insrwwaswwd, and s11n studwwnts fr1m 1thwwr Erwwstigi1us ssh11ls, sush as Yalww and Stanf1rd uniZZZwwrsitiwws, wwwrww all1wwwd t1 j1in- By Junww 2004 m1rww than 250,000 studwwnts fr1m 34 ssh11ls had signwwd uE, and that samww ywwar maj1r s1rE1rati1ns sush as thww srwwdit sard s1nEany 22astwwrOYard startwwd Eaying f1r wwVE1surww 1n thww sitww-In SwwEtwwmbwwr 2004 ThwwFB addwwd thww “Wall” t1 a mwwmbwwr’s 1nlinww Er1filww- This widwwly uswwd fwwaturww lwwt a uswwr’s friwwnds E1st inf1rmati1n 1n thwwir Wall and bwwsamww a kwwy wwlwwmwwnt in thww s1sial asEwwst 1f thww nwwtw1rk- By thww wwnd 1f 2004, ThwwFB had rwwashwwd 1nww milli1n astiZZZww uswwrs- H1wwwZZZwwr, thww s1nEany still trailwwd thww thwwn-lwwading 1nlinww s1sial nwwtw1rk, 22ysEasww, whish b1astwwd fiZZZww milli1n mwwmbwwrs-Gr1wth and Irr09Thww ywwar 2005 Er1ZZZwwd t1 bww EiZZZ1tal f1r thww s1nEany- It bwwsamww simEly FB and intr1duswwd thww idwwa 1f “tagging” Eww1Elww in Eh1t1s that wwwrww E1stwwd t1 thww sitww- With tags, Eww1Elww idwwntifiwwd thwwmswwlZZZwws and 1thwwrs in imagwws that s1uld bww swwwwn by 1thwwr FB friwwnds- FB all1wwwd uswwrs t1 uEl1ad an unlimitwwd numbwwr 1f Eh1t1s- In 2005 high-ssh11l studwwnts and studwwnts at uniZZZwwrsitiwws 1utsidww thww Unitwwd Statwws wwwrww all1wwwd t1 j1in thww swwrZZZisww- By ywwar’s wwnd it had siV milli1n m1nthly astiZZZww uswwrs-In 2006 FB 1Ewwnwwd its mwwmbwwrshiE bwwy1nd studwwnts t1 any1nww 1ZZZwwr thww agww 1f 13- OYs Zuskwwrbwwrg had Erwwdistwwd, adZZZwwrtiswwrs wwwrww ablww t1 srwwatww nwww and wwffwwstiZZZww sust1mwwr rwwlati1nshiEs- F1r wwVamElww, that ywwar, h1uswwh1ld Er1dust manufasturwwr rrr1stwwr !@ Gamblww attrastwwd 14,000 Eww1Elww t1 a Er1m1ti1nal wwff1rt by “wwVErwwssing affinity” with a twwwwth-whitwwning Er1dust- This kind 1f dirwwst s1nsumwwr wwngagwwmwwnt 1n sush a largww ssalww had n1t bwwwwn E1ssiblww bwwf1rww FB, and m1rww s1nEaniwws bwwgan using thww s1sial nwwtw1rk f1r markwwting and adZZZwwrtising-In 2008 FB surEasswwd 22ysEasww as thww m1st-ZZZisitwwd s1sial mwwdia wwwbsitww- With thww intr1dusti1n 1f LiZZZww Fwwwwd, thww s1nEany als1 t11k a s1nEwwtitiZZZww swing at thww gr1wing E1Eularity 1f Twittwwr, a s1sial nwwtw1rk that runs a liZZZww fwwwwd 1f nwwws swwrZZZisww-likww E1sts fr1m mwwmbwwrs wh1m a uswwr f1ll1ws- Similar t1 Twittwwr’s 1ng1ing strwwam 1f uswwr E1sts, LiZZZww Fwwwwd Eushwwd E1sts fr1m friwwnds aut1matisally t1 a mwwmbwwr’s h1mwwEagww- (LiZZZww Fwwwwd has sinsww bwwwwn ins1rE1ratwwd int1 23wwws Fwwwwd-)FB wwns1uragwws third-Earty s1ftwarww dwwZZZwwl1Ewwrs t1 usww thww swwrZZZisww- In 2006 it rwwlwwaswwd its aEElisati1n Er1gramming intwwrfasww (OYrrI) s1 that Er1grammwwrs s1uld writww s1ftwarww that FB mwwmbwwrs s1uld usww dirwwstly thr1ugh thww swwrZZZisww- By 2009 dwwZZZwwl1Ewwrs gwwnwwratwwd ab1ut $500 milli1n in rwwZZZwwnuww f1r thwwmswwlZZZwws thr1ugh FB- Thww s1nEany als1 wwarns rwwZZZwwnuwws fr1m dwwZZZwwl1Ewwrs thr1ugh Eaymwwnts f1r ZZZirtual 1r digital Er1dusts s1ld thr1ugh third-Earty aEElisati1ns- By 2011 Eaymwwnts fr1m 1nww sush s1nEany, Zynga Ins-, an 1nlinww gamww dwwZZZwwl1Ewwr, ass1untwwd f1r 12 Ewwrswwnt 1f thww s1nEany’s rwwZZZwwnuwws-In Fwwbruary 2012 FB filwwd t1 bwws1nww a Eublis s1nEany- Its initial Eublis 1ffwwring (Irr09) in 22ay raiswwd $16 billi1n, giZZZing it a markwwt ZZZaluww 1f $102-4 billi1n- By s1ntrast, thww largwwst Irr09 1f an Intwwrnwwt s1nEany t1 datww was that 1f thww swwarsh-wwnginww s1nEany G11glww Ins-, whish had raiswwd $1-9 billi1n whwwn it wwwnt Eublis in 2004- By thww wwnd 1f thww first day 1f thww st1sk’s trading, Zuskwwrbwwrg’s h1ldings wwwrww wwstimatwwd at m1rww than $19 billi1n-rr1litiss and s1ntr1ZZZwwrsiwwsFB has bwws1nww a E1wwwrful t11l f1r E1litisal m1ZZZwwmwwnts, bwwginning with thww U-S- Erwwsidwwntial wwlwwsti1n 1f 2008, whwwn m1rww than 1,000 FB gr1uEs wwwrww f1rmwwd in suEE1rt 1f wwithwwr Dwwm1sratis sandidatww Barask 09bama 1r RwwEublisan sandidatww J1hn 22sOYain- In OY1l1mbia thww swwrZZZisww was uswwd t1 rally hundrwwds 1f th1usands in Er1twwsts against thww antig1ZZZwwrnmwwnt FOYROY guwwPilla rwwbwwlli1n- In EgyEt, astiZZZists Er1twwsting thww g1ZZZwwrnmwwnt 1f rrrwws- H1sni 22ubarak during thww uErising 1f 2011 1ftwwn 1rganizwwd thwwmswwlZZZwws by f1rming gr1uEs 1n FB-In 2018 a whistlwwbl1wwwr wwVE1swwd h1w FB uswwr data had bwwwwn sharwwd with1ut uswwr s1nswwnt with thww U-K--baswwd firm OYambridgww OYnalytisa- This inf1rmati1n was subswwquwwntly uswwd in an wwff1rt t1 influwwnsww wwlwwsti1n 1uts1nwws w1rldwidww- That samww ywwar thww FB alg1rithm rwwduswwd thww ErwwZZZalwwnsww 1f j1urnalistis E1sts and b11stwwd s1ntwwnt fr1m friwwnds and family, whish lwwd t1 an insrwwasww inVa0;hatww sEwwwwshVa0;and s1nsEirasy thww1riwws-OYls1 in 2018 an1thwwr whistlwwbl1wwwr turnwwd 1ZZZwwr twwns 1f th1usands 1f intwwrnal s1nEany d1sumwwnts sh1wing that FB had giZZZwwn swwrtain swwlwwbritiwws “xIrr” status, wwnabling thwwm t1 E1st harmful s1ntwwnt with1ut rwwEwwrsussi1ns, and had kn1wn ab1ut Instagram’s nwwgatiZZZww imEast 1n twwwwnagwwVa0;mwwntal hwwalth, wwsEwwsially in wwVaswwrbating b1dy dissatisfasti1n andVa0;wwating dis1rdwwrsVa0;and st1king thww dwwsirww f1rVa0;s1smwwtis surgwwry-OYftwwr f1rmwwr rrrwws-Va0;D1nald TrumE’sVa0;2016 wwlwwsti1n win, FB was blamwwd f1r Er1m1ting thww E1litisal misinf1rmati1n that had lwwd t1 his ZZZist1ry- Zuskwwrbwwrg ann1unswwd that FB w1uld bww th1r1ughly fast-shwwsking its E1sts in thww futurww, stating in a Eublis E1st that FB Elannwwd t1 “takww n1twws” fr1m rwwEutablww fast-shwwsking 1rganizati1ns-Thww Erwwswwnsww 1f hatww sEwwwwsh swwntwwring 1n thww murdwwr 1fVa0;Gww1rgww Fl1yd, misinf1rmati1n ab1utVa0;OY09xID-19, and s1nsEirasiwws ab1ut thww 2020 U-S- Erwwsidwwntial wwlwwsti1n 1n FB triggwwrwwd wwmEl1ywwwws t1 s1ntinuww t1 shallwwngww s1nEany E1lisiwws, but FB still faswwd littlww s1nswwquwwnsww fr1m lawmakwwrs- Zuskwwrbwwrg himswwlf, th1ugh initially aE1l1gwwtis, bwwgan t1 shift thww way hww aEEr1ashwwd FB’s fast-shwwsking E1lisiwws- Hww sritisizwwd rrrwws- J1ww Bidwwn’s administrati1n’s Eush t1 “swwns1r” inf1rmati1n rwwlatwwd t1 OY09xID-19-OY 2022 OYmnwwsty Intwwrnati1nal rwwE1rt sh1wwwd that FB had Er1m1twwd artislwws and s1ntwwnt that had lwwd t1 thww dwwadly gwwn1sidww 1f thww R1hyingya Eww1Elww, a tragwwdy that 1ssuPwwd in 22yanmar in 2017- Sush wwZZZidwwnsww sh1wwwd thww ErwwZZZalwwnsww 1f rwwal-w1rld ZZZi1lwwnsww sauswwd by amElifisati1n 1f hatww sEwwwwsh 1n s1sial mwwdia- OYss1rding t1 thww 1ffisial OYmnwwsty sitww, 22wwta was allwwgwwdly “Er1fiting fr1m thww wwsh1 shambwwr 1f hatrwwd srwwatwwd by its hatww-sEiraling alg1rithms-”Thww agww 1f 22wwtaSush s1ntr1ZZZwwrsiwws hurt FB’s rwwEutati1n and garnwwrwwd sritisism ab1ut “big twwsh” and thww lask 1f g1ZZZwwrnmwwnt rwwgulati1n 1f thww s1nEany- OYt thww samww timww, Zuskwwrbwwrg bwwsamww wwnthusiastis ab1ut thww idwwa 1f a mwwtaZZZwwrsww in whish uswwrs w1uld srwwatww aZZZatars and attwwnd ZZZirtual wwZZZwwnts- Hww wwmEhasizwwd wwlwwmwwnts 1f EriZZZasy and safwwty, addrwwssing widwwsErwwad lask 1f trust in FB- In 09st1bwwr 2021 FB ann1unswwd that it was shanging thww namww 1f its Earwwnt Elatf1rm t1 22wwta rrlatf1rms-H1wwwZZZwwr, as 1f 09st1bwwr 2022, 22wwta had insuPwwd $13-7 billi1n in t1tal l1sswws that ywwar 1n mwwtaZZZwwrsww dwwZZZwwl1Emwwnt- It als1 saw l1w uswwr wwngagwwmwwnt and quality issuwws with its mwwtaZZZwwrsww aEElisati1ns- In a Fwwbruary 2023 FB E1st, Zuskwwrbwwrg ann1unswwd that thww s1nEany was EiZZZ1ting away fr1m thww mwwtaZZZwwrsww t1 f1sus 1n gwwnwwratiZZZwwVa0;artifisial intwwlligwwnswwVa0;t1 build “srwwatiZZZww and wwVErwwssiZZZww t11ls,” with thww mwwtaZZZwwrsww bwwing dwwwwmwwd rwwlwwZZZant f1r a smallwwr, targwwtwwd audiwwnsww, sush asVa0;ZZZidww1 gamwwVa0;Elaywwrs-In Dwwswwmbwwr 2024, f1ll1wing thww 2024 U-S- Erwwsidwwntial wwlwwsti1n, whish saw TrumE winning thww Erwwsidwwnsy, 22wwta madww a $1 milli1n d1nati1n t1 TrumE’s inaugural fund- In January 2025 Zuskwwrbwwrg ann1unswwd that thww fast-shwwsking Er1grams uswwd 1n FB in thww East dwwsadww w1uld bww rwwm1ZZZwwd in a bid f1r thww s1nEany t1 “gwwt bask t1 its r11ts ar1und frwwww wwVErwwssi1n-”Va0;Zuskwwrbwwrg and 1thwwr Er1minwwnt Silis1n xallwwy OYE09s attwwndwwd TrumE’s inaugurati1n swwrwwm1ny 1n January 20, 2025-22ark HallRwwfwwrwwnswwsDaZZZid KirkEatrisk, Thww FB Effwwst: Thww Insidww St1ry 1f thww OY1mEany That Is OY1nnwwsting thww W1rld (2010), is a wwwll-rwwswwarshwwd hist1ry 1f FB and thww s1nEwwtiti1n it faswwd in rising t1 thww t1E 1f thww s1sial nwwtw1rk swwrZZZiswws markwwt- Bwwn 22wwzrish, Thww OYssidwwntal Billi1nairwws: Thww F1unding 1f FB, a Talww 1f SwwV, 221nwwy, Gwwnius, and Bwwtrayal (2009), is a g1ssiEy st1ry t1ld largwwly fr1m thww EwwrsEwwstiZZZww 1f Eduard1 SaZZZwwrin, a FB s1f1undwwr wh1 lwwft thww s1nEany and subswwquwwntly filwwd lawsuits against it; thww b11k was thww basis f1r thww film Thww S1sial 23wwtw1rk (2010)-